Trends Map 2021/22

Trends are one of the useful inputs to the Strategy & Business Planning work that is being done these days to bring more clarity about what’s next for businesses, in 2022.

If you’re involved in such work or if you’re working in Innovation, you might find useful something that we’ve created to help our own clients: The 2021/22 Trends Map.

Our Trends Map shows almost 800 trends (macro-trends and micro-trends) across 10 areas (Tech, Business & Brands, Work, Retail, Finance, Health, Entertainment & Fun, Society, Planet and Other Sectors).

We’ve synthesized the map from an extensive research of 50+ most recent public reports about trends from sources like Accenture, BBC, Deloitte, Dentsu, eMarketer, Fast Company, Fjord, Forrester, Frog Design, Future Today Institute, Gartner, Glassdoor, GSMA, GWI, Kantar, KPMG, McKinsey, Ogilvy, Oliver Wyman, Pandora, PWC, TrendHunter, TrendWatching, We Are Social, World Economic Forum, WPP, Wunderman Thompson, Yelp.

The available formats of the map are:

1️⃣  High-resolution PDF for zooming in and exploring

2️⃣  (Optional) Editable Miro board for working with the map during an actual workshop - e.g. selecting, clustering, connecting trends in meaningful ways for the business you work with. 

You will be able to opt in for the Miro board during the checkout step.

Wish you lots of inspiration,
Raluca & Bülent, the Sense & Change team